Today marks the 72nd anniversary of the appearance of the greatest newspaper headline ever -- or, at the very least, the greatest headline ever to appear in a trade publication.
It was on this day in 1935 that the front page of Variety blared the following:

Over the years, that aggregation of words has brought me great joy. I've no idea who penned that headline -- I'm not sure anyone knows -- but I tip my hat to him or her today.
There are certain achievements that ought to give one a free pass for life, and certainly the coining of that headline qualifies, in my book.
Posted by brett at 04:42 PM | TrackBack